Circadia Advertising & Marketing Policy

Effective Date: Dec 11th, 2025

Applies To: All Circadia estheticians, retailers, wholesale customers, and Authorized Circadia Retailer Dropshipping Partners.

1. Purpose of This Policy

Circadia is committed to protecting the integrity of our professional brand, ensuring fair competition among estheticians, and supporting a high-quality retail ecosystem. In pursuit of this commitment, the following Advertising & Marketing Guidelines define what is permitted, restricted, and prohibited for all partners promoting Circadia products or services.

This policy exists to:

Protect our professional channel.
Maintain brand reputation and compliance.
Ensure fairness among estheticians and retail partners.
Prevent pricing erosion and unauthorized advertising tactics.
Support the growth of legitimate Circadia Retailer businesses.

2. Overview of the Circadia Retail Ecosystem

Circadia supports two approved methods for retail sales:

A. Circadia Retailer Dropshipping Program (Preferred & Approved)

This is the only authorized form of dropshipping, replacing all previous third-party or independent dropshipping practices.

Circadia collects payment.
Circadia manages fulfillment and shipping.
The esthetician receives a portion of revenue and shared customer data.
Product pricing is protected by secure login on the replicated Circadia Retailer website.

B. Independent Inventory-Based Retailing

Estheticians may continue to purchase wholesale inventory and sell through:

Their own in-house boutique
Their own e-commerce website*
Local events or in-spa settings

*Pricing for retail products sold online must still remain hidden behind a secure login (see Section 5).

Discontinued Practice: Unauthorized Dropshipping

Past forms of independent dropshipping (Shopify shipping apps, third-party warehouses, Fulfilled-By-Esthetician dropshipping, etc.) are no longer permitted.

All partners must transition to the Circadia Retailer Dropshipping Program, available through the Circadia+ Business Accelerator program, to remain compliant.

3. Advertising & Marketing Rules by Platform

Below is a breakdown of what is allowed and what is not allowed across digital platforms.

A. Paid Search Advertising (Google, Bing, Yahoo) – Prohibited

Estheticians and retail partners may not:

Bid on Circadia-branded terms
Bid on Circadia product names
Run Google Shopping or product listing ads
Use Circadia trademarks in pay-per-click ad copy
Post pages that expose retail pricing to crawling or indexing

Reasoning:

Paid search captures people already searching for Circadia. Allowing bidding on these terms creates channel conflict and undermines our professional network. It is standard for brands—particularly those with distribution partners—to restrict affiliate and retailer bidding on brand terms.

Permitted Exceptions

Partners may run search ads for their own business name, general skincare keywords, or treatment-related search terms as long as Circadia product names or pricing are not included.

B. Social Media Advertising (Facebook, Instagram, TikTok, Pinterest) – Allowed & Encouraged

Partners may run paid social ads to:

Promote services, treatments, or education featuring Circadia
Build audiences
Send traffic to their Circadia Retailer Dropshipping Store
Send traffic to their own inventory-based online store (with login-restricted pricing)
Promote sample kits and introductory offers (when approved)

Requirements

Product pricing cannot be shown publicly in ads.
Retail pricing must remain behind a secure login.
Claims must follow Circadia’s approved language and cannot imply medical outcomes or guaranteed results.
Ads must be tasteful, professional, and brand-aligned.

Prohibited Uses

Ads that promise discounts not authorized by Minimum Advertised Price (MAP) guidelines.
Ads that position Circadia as a mass-market or “consumer-first” brand.
Ads implying over-the-counter availability outside licensed professional settings.

C. SEO (Organic Search) – Allowed With Restrictions

Partners may create:

Educational blog posts
Ingredient spotlights
Treatment descriptions
Local SEO content (Google Business Profile, service pages, etc.)
Product education pages without pricing

Restrictions

Retail pricing cannot be publicly indexed.
Product names can be included in organic content, but not in paid search ads.
No misleading claims, medical claims, or unapproved before/after images.

D. Influencer Marketing & Content Creators – Allowed With Guidelines

Influencers may:

Educate their audience about Circadia products and treatments
Demonstrate usage
Share before/after results following Circadia standards
Promote purchase via the esthetician’s Circadia Retailer link

They may not:

Publish retail pricing
Offer unauthorized discounts
Claim products cure or treat medical conditions

4. Trademark Use & Brand Protection

Partners may not:

Use Circadia in domain names
Use Circadia logos or trademarks without permission
Create Circadia-branded websites or landing pages outside approved assets
Replicate Circadia product descriptions verbatim on public retail sites (for SEO protection)

5. Pricing & E-Commerce Policy

Pricing Must Remain Behind Secure Login

No retail partner may display Circadia retail prices publicly on:

Websites
Google Shopping feeds
Social media posts
Paid ads
Marketplace listings

MAP Commitment

All partners must adhere to Circadia’s Minimum Advertised Price (MAP) guidelines. Violations may result in suspension of ordering privileges or removal from the Circadia Retailer program.

6. Enforcement Notice

Circadia has historically allowed broad flexibility in how partners advertised and displayed products. As our professional network expands—and with the launch of the Circadia Retailer Program—we are now moving into a phase of active monitoring and enforcement.

This includes:

Identifying publicly displayed pricing
Requesting removal of non-compliant listings
Blocking unauthorized Google indexing
Prohibiting paid search bidding on Circadia terms
Evaluating partner advertising for accuracy and compliance

Non-compliance may result in:

Notice and required corrective action
Temporary suspension of dropshipping access
Termination of wholesale buying privileges

Our goal is fairness—not punishment. Every esthetician deserves equal opportunity to grow their business without competing against unauthorized or unfair advertising tactics.

7. Training & Support Resources

Circadia provides ongoing training to help estheticians and retail partners grow their online sales ethically and effectively.

Training Topics Include:

How to promote your Circadia Retailer store
How to grow your retail revenue ethically
How to build an audience on Facebook and Instagram
How to run compliant paid social campaigns
How to create content that aligns with Circadia brand guidelines
Best practices for SEO and local marketing

Access Training Here:

Visit your Partner Dashboard → “Training & Resources”

(Insert actual link once available.)

We update this training regularly with new strategies, templates, videos, and marketing guidance.

8. Summary of What’s Allowed vs. Not Allowed

Allowed

Paid social ads → driving to Circadia Retailer Store
Paid social ads → driving to partner-owned, login-gated retail sites
SEO, content marketing, education
Local advertising for treatments and brand awareness
Influencer content with approved claims
Promoting services featuring Circadia
Using Circadia Retailer for all dropshipping needs

Not Allowed

Any paid search ads using Circadia brand or product terms
Public display or indexing of product pricing
Google Shopping listings
Unauthorized discounting
Unauthorized dropshipping methods
Circadia-branded domains or websites
Misleading, medical, or exaggerated claims

9. Policy Agreement

By purchasing Circadia products or participating in the Circadia Retailer Program, partners agree to comply with this Advertising & Marketing Policy. Circadia reserves the right to update this policy periodically to best serve the brand and its professional community.