Featured in Glamour: The Right Way to Apply Moisturizer

Circadia’s Aquaporin Hydrating Cream was recently featured in Glamour’s article, “Applying Moisturizer Wrong Is Actually Very Common—Here’s How to Do It Right,” published June 24, 2026.

The article explores a surprisingly common skin care mistake: waiting until the skin is completely dry before applying moisturizer.

According to the experts featured in the story, moisturizer is often most effective when applied while the skin is still slightly damp. This can help reduce moisture loss, support the skin barrier, and leave the complexion feeling more comfortable, smooth, and hydrated.

Why Damp Skin Matters

Allowing the skin to air-dry completely after cleansing may contribute to transepidermal water loss—the process through which water evaporates from the skin into the surrounding environment.

As moisture leaves the skin, it may begin to feel:

• Tight
• Rough
• Dry or flaky
• Less supple
• More prone to visible irritation

Applying moisturizer to slightly damp skin helps seal in hydration before that water has the opportunity to evaporate.

The goal is not to apply face cream to dripping-wet skin. Instead, gently pat away excess water and apply moisturizer while the complexion still feels lightly damp.

Supporting the Skin’s Natural Hydration Pathways

In the article, board-certified dermatologist Dr. Dendy Engelman recommends looking for ingredients that both attract water and help prevent moisture loss.

She also highlights formulas designed to support the skin’s natural hydration pathways, specifically naming Circadia Aquaporin Hydrating Cream.

Aquaporins are specialized channels involved in transporting water throughout the skin. Supporting these natural mechanisms can help promote better moisture balance and a softer, more supple-looking complexion.

Aquaporin Hydrating Cream is designed to deliver lightweight hydration while helping the skin maintain a healthy moisture balance. Its elegant texture makes it suitable for daily use and easy to incorporate into both morning and evening routines.

When Should You Apply Moisturizer?

For most skin types, moisturizer should be applied twice daily:

In the morning

1. Cleanse the skin.
2. Apply treatment serums.
3. Apply moisturizer while the skin is slightly damp.
4. Finish with broad-spectrum sunscreen.

In the evening

1. Cleanse thoroughly.
2. Apply targeted serums or treatments.
3. Apply moisturizer as the final step to support the skin’s overnight repair and recovery processes.

Consistency matters. Moisturizing only when the skin already feels dry may not provide the same ongoing barrier support as regular daily use.

Signs You May Be Applying Moisturizer Incorrectly

Your moisturizing technique or product choice may need adjustment if your skin regularly feels tight, flaky, dry, or uncomfortable shortly after application.

Common reasons include:

• Applying moisturizer after the skin has completely dried
• Using too little product
• Applying too much product at once
• Using a formula that is too rich or too light for your skin
• Layering too many products beneath the moisturizer
• Using moisturizer inconsistently

It is also worth remembering that complete absorption is not always the objective. A well-formulated moisturizer may leave behind a light protective layer that helps reduce water loss and support the skin barrier.

Oily and Acne-Prone Skin Still Needs Hydration

One of the most common misconceptions about moisturizer is that oily or acne-prone skin does not need it.

In reality, dehydration can disrupt the skin barrier and may contribute to discomfort, imbalance, and increased oil production. The key is selecting a moisturizer appropriate for the individual’s skin type and concerns.

Aquaporin Hydrating Cream offers hydration without an excessively heavy feel, making it a versatile option within a professionally recommended skin care routine.

A Simple Change That Can Make a Meaningful Difference

Applying moisturizer correctly does not require an entirely new routine.

After cleansing, avoid allowing the skin to air-dry completely. Apply your serums, then follow with moisturizer while the skin retains a small amount of surface hydration.

That simple adjustment can help your moisturizer work more effectively and support skin that looks smoother, healthier, and more resilient.

We are honored to see Circadia Aquaporin Hydrating Cream recognized by Glamour and recommended as part of a thoughtful, hydration-focused skin care routine.

Read the full feature in Glamour: “Applying Moisturizer Wrong Is Actually Very Common—Here’s How to Do It Right.”