Circadia’s new packaging reflects our ongoing commitment to innovation, sustainability, and excellence. The refreshed look aligns with our scientific roots, while maintaining the trust and recognition our customers have come to expect.  

The update modernizes our brand, enhances consistency across our product lines, and better communicates our philosophy rooted in chronobiology. 

The new packaging will begin shipping to US orders on Friday, February 20, 2026. 

Yes, most product names remain the same. The goal of this update is to elevate the look and feel, and functionality of the packaging, not to change product identity. However, the following name updates have been made:

• Post Peel Balm → Post Treatment Balm
• Emergency Eye Lift → Eye Lift
• Vitamin Veil Cleanser → Vitamin Veil Cleansing Oil
• Bright White Serum → Radiant Brightening Serum
• White Veil Brightener → Radiant Veil Brightener

No, back bar products are not changing at this time.

The new packaging features: 

• A clean, modern design that highlights Circadia’s scientific and professional image
• Updated color palette inspired by Circadia blue and natural neutrals
• Improved labeling for easier product identification
• Recyclable and more sustainable materials where possible
• Improved functionality

In most cases, sizes remain the same. Some containers have been updated for improved functionality, preservation, and sustainability. Any minor size or shape updates will be clearly noted on product listings. 

• Vitamin Veil Cleanser is now 6.7 oz (instead of 8 oz) 
• Vitamin A Gel is now 0.5 oz (instead of 1 oz)

These updates were made to improve packaging functionality and align each product with others in its category.

No. Pricing will remain the same. While packaging functionality has improved, the formulations and product value remain unchanged.

Many components are recyclable, and we continue to evaluate opportunities for more sustainable materials. Customers should check local recycling guidelines for their area.  

Most SKUs will remain the same. However, some packaging updates may require new barcodes. Our internal systems have been updated to reflect these changes — if you experience any issues during ordering, please contact our support team. 

Through February 17, orders will be fulfilled with the original white packaging.On February 18–19, shipping will be temporarily paused as the warehouse transitions to the new packaging.Beginning February 20, all orders will ship in the new packaging.

Orders are processed according to the transition timeline. To ensure you receive the new packaging, please place your order on or after February 20.

We encourage estheticians and spas to begin transitioning to the new imagery as soon as possible to maintain brand consistency. Updated product photography and marketing materials are available in Image Relay. 

Yes. Updated materials — including brochures, posters, digital assets, and shelf talkers — will be available in the Pro Portal on Image Relay.

Premium presentation and clearer positioning make products easier to recommend and sell, while reinforcing Circadia’s professional credibility at the retail level.

Reassure them that Circadia’s trusted formulas and science remain the same — only the look has evolved to better reflect our professional, innovative approach. It’s a visual refresh, not a formulation change. 

Visit Image Relay for downloadable materials and talking points. 

We recommend using our updated promotional items, which include a “A New Look. A New Era.” message to reassure clients that Circadia’s formulations and results remain unchanged.